During the invterview, Mr. Michel Mallet introduced the brand concept and shared the direction of new products in 2017. Here are contents of this interview:

Question: Can you describe Nobel brand with brief words?

Answer:  The Swiss origin, international brand and global network.

Question:  What is the core idea of Nobel?

Answer：Delicacy, inheritage, express motion and Jane luxury are Nobel DNA.

We advocate ultimate attitude to interpret the art of wristwatch and extremely perfect manifestation, it is also the key of heritage in one hundred years. In our view, wristwatch is an art with the sense of life. From design to production, it requests the most delicate polish of the outlook of the watch from skilled technicians.The movement also needs correction and polish according to the design of watches. To be perfect, it takes several or even hundreds of complicated processes to be finished.

Question: It is the 100th anniversary for Baselworld, is there any new Nobel product?

Answer: We are happy to witness the important moment of Baselworld. As one of regular brand exhibitors, Nobel has new model 560035 of Tina collection. Tina collection is a token of love and this new product is a token between Nobel and Baselworld. It will launch in all over the world.

Question: How many product collection for Nobel? Which is the main collection this year?

Answer：Nobel has five collections, they are Master, Honor mechanical, Tina pair watch, Lady and Conquer sporty collections.

In 2017, Nobel continues to develop more lady watches; meanwhile, the Honor mechanical watch is the main collection this year, which manifests our traditonal and historical crafts in watch making field.

Interview highlights of Nobel CEO Mr. Michel Mallet, please click it:

http://v.youku.com/v_show/id_XMjY3NTgwMzc2MA==.html

The 100th Baselworld 2017 edition was honored on 23th of March by the presence of Mr. Alain Berset of the Swiss federal counsil.
To witness the extraordinary event, Nobel as a regular exhibitor of the fair, we have master collection on it, moreover Nobel launched its new model of Tina collection--560035, to witness the important moment.
Simple and thin; fashionable but retro. Super slim case design matches with high quality calf leather strap which is comfortable and fit your wrist very well.
Elegant dial, concise but tasteful. Three colors for your options to meet your different taste. Nobel is waiting for your presence at A63,hall 2.0

2016 Baselworld the Oscar magnificent ceremony of watch field ends perfectly

As a native and early natal brand, Nobel gets attention by buyers and mdedia at this exhibition. During the exhibition, NOBEL CEO Mr. Michel J. Mallet exclusively interviews with Superchic TV, and gives the introduction for the first launched product of Baselworld.

New tendency of wristwatch in 2016: simple design, practical function

On this Baselworld, high technical and grandiloquent design are getting obvious less and replaced by simple and practical function design. Such as the new launch product of Nobel Master Collection which is a reborn and early navigationastronomical clock, bearing with Dubios Depraz mechanical movement. Individual hour, minute and second hand make easily to read time and demonstrating the simple elegance. It has pratical function and exquisite design.

Excellent quality and competitive price designs become new favoriate

With the development of global economy, today the consumers are getting more and more rational. The Nobel craftsman spirit of striveing for perfection which is very attactive for consumers. That is why Nobel got growth in 2015 even under the condition of decline in overall performance at the watch field.

For more contents, please click on below link to view the video interview.

Link: http://www.superchic.tv/index.php?page=programs&id=4&video=498

Baselworld, the most famous watch and clock fair, was held in Basel, Switzerland from March 19 to 26, 2015.As an annual event of the watch industry, Baselworld is a source of inspiration for watches and jewelry industry. Almost 2000 luxury watch brands were exhibiting and displaying their originality, presenting their newest and latest developments and products.

As a long-term partner of Baselworld, Nobel Swiss made watches continually invited by sponsor for many years. With its new products and five collections of classical models unveiled atBaselworld, Nobel Swiss made watches showed the excellence of workmanship and profound cultural mind among thousands watch aficionados..

At this 2015 Baselworld, Swiss Nobel pavilion continued the warm and sweet, as well as the contracted style of last year. Elegant white, contracted modern decoration revealed the inheritance and love of Nobel wristwatch concept.

The Hong Kong Watch & Clock Fair, which is considered to be one of the most important exhibitions for the watch industry, had begun in Hong Kong Convention and Exhibition Centre on Sept 3rd, 2014.

During this watch exhibition, Nobel appeared with original booth design as a Swiss brand with more than 100-year history, attracting a lot of visitors’ attention.

Switzerland Nobel published three “Conquer Collection” models during this fair. These three models with model numbers of 282039,299089, and 550219 presented Nobel’s exquisite technique to the world.

Clients from all over the world show interests in close cooperation with Nobel after getting familiar with Nobel’s marketing development, operation standards, and brand promotion through this fair.

Nobel built its base on brand positioning and product positioning, and combine designers’ idea with brand promotion. This ensures Nobel’s further development in the global watch market, which has a rapidly increasing competition.