During the invterview, Mr. Michel Mallet introduced the brand concept and shared the direction of new products in 2017. Here are contents of this interview:
Question: Can you describe Nobel brand with brief words?
Answer: The Swiss origin, international brand and global network.
Question: What is the core idea of Nobel?
Answer:Delicacy, inheritage, express motion and Jane luxury are Nobel DNA.
We advocate ultimate attitude to interpret the art of wristwatch and extremely perfect manifestation, it is also the key of heritage in one hundred years. In our view, wristwatch is an art with the sense of life. From design to production, it requests the most delicate polish of the outlook of the watch from skilled technicians.The movement also needs correction and polish according to the design of watches. To be perfect, it takes several or even hundreds of complicated processes to be finished.
Question: It is the 100th anniversary for Baselworld, is there any new Nobel product?
Answer: We are happy to witness the important moment of Baselworld. As one of regular brand exhibitors, Nobel has new model 560035 of Tina collection. Tina collection is a token of love and this new product is a token between Nobel and Baselworld. It will launch in all over the world.
Question: How many product collection for Nobel? Which is the main collection this year?
Answer:Nobel has five collections, they are Master, Honor mechanical, Tina pair watch, Lady and Conquer sporty collections.
In 2017, Nobel continues to develop more lady watches; meanwhile, the Honor mechanical watch is the main collection this year, which manifests our traditonal and historical crafts in watch making field.
Interview highlights of Nobel CEO Mr. Michel Mallet, please click it:
http://v.youku.com/v_show/id_XMjY3NTgwMzc2MA==.html