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1903
1905
1914
1924
1928
1938
1985
1989
2002
2021

1903

In 1903, the founder Sera Nobel founded the Nobel brand in the small town of Rapperswil, Switzerland.

1905

In 1905, a number of exquisitely designed and well-made watches were developed, and they were highly recognized by

the "Neuchâtel” COSC in the watch industry, laying the foundation for later development.

1914

In 1914, when the First World War broke out, the elderly Mr. Sera Nobel handed over the

management rights of the family business to Lorenz.

1924

In 1924, the young Lorenz boldly promoted the combination of handicraft and modern industry, and the brand expanded rapidly.

1928

In 1928, launching a self-winding watch.

1938

In 1938, launching of 30 meters waterproof case of Aston Collection, which has established the brand’s position in watchmaking world.

1985

In 1985, brand management rights are handed over to professional managers

1989

In 1989, launching dual time and moon phase wristwatch.

2002

In 2002, entering the Chinese mainland market and set up offices and agencies

2021

In 2021, starting the brand upgrade, open a new chapter with a new image, and bring a better brand experience to consumers around the world.