1903
In 1903, the founder Sera Nobel founded the Nobel brand in the small town of Rapperswil, Switzerland.
1905
In 1905, a number of exquisitely designed and well-made watches were developed, and they were highly recognized by
the "Neuchâtel” COSC in the watch industry, laying the foundation for later development.
1914
In 1914, when the First World War broke out, the elderly Mr. Sera Nobel handed over the
management rights of the family business to Lorenz.
1924
In 1924, the young Lorenz boldly promoted the combination of handicraft and modern industry, and the brand expanded rapidly.
1928
In 1928, launching a self-winding watch.
1938
In 1938, launching of 30 meters waterproof case of Aston Collection, which has established the brand’s position in watchmaking world.
1985
In 1985, brand management rights are handed over to professional managers
1989
In 1989, launching dual time and moon phase wristwatch.
2002
In 2002, entering the Chinese mainland market and set up offices and agencies
2021
In 2021, starting the brand upgrade, open a new chapter with a new image, and bring a better brand experience to consumers around the world.
