About Nobel-诺贝尔NOBEL官方网站

CLASSIC TRACE,URBAN TOUCH

Nobel represents the historical precipitation of Swiss watches × the fusion of aesthetic language in the new era.
For more than a century,the brand has continued to design and develop watches with superior performance or

elegant design, providing a new generation of gentlemen with an expression of "taste without traces".

Brand Origin

At the end of the 19th century, 17-year-old Sera Nobel studied watchmaking skills with Alfred Keyne，a famous watchmaker from Zurich. With his enthusiasm, talent and focus on watchmaking, Nobel was highly valued by Alfred, learned Alfred's lifelong skills, and became a small local watchmaker, and began to show his presence in Zurich, laying a solid foundation for the brand's later development.
Rooted In Tradition More Than Innovation

As one of the early watchmaking workshops in Switzerland, Nobel has been highly shortly recognized by COSC after its establishment in the small town of Rapperswil in Zurich in 1903 and began the development of globalization till 1985.
In 2020, after a hundred years, adhering to the brand founder's unstoppable spirit of exploration, Nobel decided to set sail again and enter the vision of global consumers with a younger, more professional image.

Brand New Era

Based on the humble and calm gentleman character of the founder of the brand, Mr. Sera Nobel, and the pioneering spirit of incessant exploration, combined with the aesthetic pursuit of the new gentry of the era, the brand new style "leisure and yuppieism" came into being.

Leisurely

Leisure does not mean complete leisure and relaxation, but the calm and free attitude behind "step by step to win", and also represents the state of the new generation of gentlemen freely switching the stage of life.

Yuppie

Yuppie, the source of the word "yup", which is the abbreviation of "young, urban, professional", originally meant "young, urban, professional" people. Refers to the upstarts of the era who rely on their own efforts to gain the admiration of the upper class of the city with extraordinary wisdom and hard work, or good-talking, or resourceful, or romantic and suave. They are called "elegant" because of their talent, and they are a little bit "because of their talents." swelling of the liver".

Responding To The Needs Of The
"New Yuppie Gentry"

NOBEL represents the historical precipitation of Swiss watches × the fusion of aesthetic language in the new era.

For more than a century, the brand has continued to design and develop watches with superior performance or elegant design,

providing a new generation of gentlemen with an expression of "taste without traces".

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CLASSIC TRACE,URBAN TOUCH

Brand Origin

Rooted In Tradition More Than Innovation

Brand New Era

Leisurely

Yuppie

Responding To The Needs Of The "New Yuppie Gentry"

Responding To The Needs Of The
"New Yuppie Gentry"