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Nobel creates the art of time by new gentle taste and updated mind. The Swiss watch design break the historical
shackles, injecting the blood of neoclassical style under the mysterious trend of the new era, and activating the
art of time on the wrist.
Swiss Made or Swiss has high reputation in the world. Swiss Made or Swiss only show on the watches which are made in Switzerland. It presents exquisite craftsman and high accuracy, which is the symbol of quality and standards.
Every piece of Nobel watch with Swiss or Swiss made, it symbolizes excellent quality that Nobel has always adhered to since 1903. Quality also is the brand foundation.
"Although the extreme beauty is unattainable, we have always regarded it as a spiritual goal even a kind of belief."
______Michel J. Mallet (CEO of Nobel Co.)
Even though the automation is widely used now, watch making still focus on skilled craftsmanship; The production of each watch
is initially processed by automated equipment, and then hand-modified by skilled craftsmen, giving the watch meticulous polishing
and correction. In order to achieve perfection, it sometimes takes several days or many tedious processes to complete. In this
process, the skilled craftsmanship is particularly important.
Suspended inlay also calls invisible inlay, which is one of most complicated craft. Born in the early of 20th century. Nobel use this complicated craft in watch making, which as if magic suspended in the air.
